Twins Brandon and Brenda begin school at trendy West Beverly High after moving from Minnesota. Brandon joins the newspaper and meets Andrea Zuckerman, the intelligent and devoted editor. Brenda is befriended by snobbish Kelly, who picks her as a chemistry lab partner to avoid being paired with a fat girl. A rich but reclusive girl invites the entire school (except the freshmen) to a party at her house, complete with a live rock band. Freshmen David and Scott crash the party, and the drunken Steve asks David to drive him home. David accidentally damages the car, prompting Steve to begin a frantic search for the culprit. Brandon connects with the hostess, Marianne, and goes on a date with her. He insinuates that they slept together, prompting rumors to fly at school. Andrea is disappointed in him. Brandon clears the air about Marianne over the campus radio station. He follows Andrea home to explain himself, and discovers that she lives out of district. Brenda and her friends get fake IDs

Brandon meets Dylan McKay, a mysterious loner who stops some jocks from harassing Scott in tech class. Dylan takes Brandon surfing and introduces him to his friends, including a troubled young woman named Sarah.

Brenda goes on several shopping trips with Kelly and Tiffany, Kelly's best friend from junior high school. Brenda cannot afford the merchandise, and considers stealing because she is envious of her classmates' wardrobes.

Sheryl, Brandon's old girlfriend from Minneapolis, stays with the Walshes for the weekend. A concerned Cindy asks Jim to have a talk with Brandon. Before he gets around to it, Sheryl spends the night in Brandon's room. Sheryl seems obsessed with wealth and fame, and takes a liking to Dylan and his Porsche. Brandon believes that Dylan is hitting on Sheryl and punches him. Brandon is stunned to learn that he was not the first guy to sleep with Sheryl. Sheryl's mother calls Cindy and reveals that her daughter ran away following a fight with her stepfather. Brenda babysits for her handsome algebra teacher, with "help" from Kelly and Donna. She no longer finds him appealing after watching his wife push him around.

Jim encourages Brandon to try out for the basketball team. Steve, unaware that he is terrible, is bitter about being cut from the team. He tells Brandon that several of the players are ringers brought in from out of district to help the team win a championship.

Brandon is getting a C in American History because of the teacher's unreasonable grade curve, in which 80 percent of the students receive C's regardless of their marks. Steve scores an A on every test because he obtains copies of the exams beforehand. Feeling pressure from Jim about his grades, Brandon cheats on a quiz. Andrea is furious, particularly when her grades slip as a result. Brandon is faced with a moral dilemma when Steve offers him a copy of the midterm. Brenda tries to dye her hair blonde in the hopes of impressing Dylan, but winds up looking like a clown. Dylan flirts with Brenda and takes her to a stylist to repair the damage.

Brenda is mesmerized by Kelly's hip and glamorous mother Jackie, a former model. Kelly insists that her mother is not all that she appears to be. Jackie is a recovering addict, and begins hitting the bottle again after her boyfriend dumps her. Cindy is hurt when Brenda initially fails to ask her to be in a mother-daughter fashion show. They eventually agree to appear, and are joined by Andrea, who draws raves. Jackie attempts to emcee the show while high on cocaine. She becomes disoriented and disrupts the show with a rambling tirade. Kelly convinces her to check into rehab. Kelly gains new respect for David when he gives her the fashion show tape to save Jackie from embarrassment. Jim becomes addicted to his new keyboard.