At the 4077th Mobile Army Surgical Hospital (M.A.S.H) unit in Korea, two army doctors by the names of Hawkeye Pierce and Trapper John McIntyre receive some exciting news in the mail. Their Korean house boy, Ho-John got accepted into Hawkeye's old college. Hawkeye and Trapper decide to hold a party filled with music, dancing, and alcohol to raise money for Ho-John's plane trip to the U.S. They achieve this by raffling off a weekend pass with a nurse, Lieutenant Dish for R&R in Tokyo.

"To Market, to Market" is the second episode of M*A*S*H. It was first aired on September 24, 1972 and repeated on April 29, 1973. Like many other M*A*S*H episodes, this one parodies army bureaucracy. Thieves hold up a truck load of medical supplies for the 4077, thus rendering them in desperate need of Hydrocortisone. In retaliation, Hawkeye and Trapper meet with a notorious black marketer, hoping to get some replacements. When they realize they have nothing reasonable to trade with him, they go to drastic measures to get what they need.

Trapper and Hawkeye seek to keep a new nurse from being transferred by Hot Lips, and they vie for her affection. Henry Blake, challenged by another commander to a boxing tournament, makes Trapper fight a big, intimidating soldier in exchange for keeping the nurse at the 4077th. Hawkeye and Ugly John employ the use of a glove soaked with ether to insure Trapper's victory, which impresses the nurse. Margaret and Frank's attempts to unfix the match collapses, as they are flattened by the unconscious boxer!

Frank Burns complains about Hawkeye Pierce's disrespect...and Henry appoints Hawkeye chief surgeon, to Burns's shock. The rest of the 4077th "coronates" Hawk while Frank and Hot Lips complain to General Barker. The General's visit provides him with a view of life at the 4077th M*A*S*H unit: camp hijinks, a poker game, and a surgery session. This shows him M*A*S*H has fun but gets the job done.

Sergeant Baker arrives at the camp with his Moose. Hawkeye decides to find a way of getting her away from Baker. He tries ordering him to release her, tries buying her, and then resorts to cheating at cards. He releases her but she won't go, so he tries to teach her how to be independent.

The 4077th is designated as the setting for the making of an army film on Mobile Army Surgical Hospital units. Hawkeye is chosen as the star while Margaret and Frank compose a screenplay. The Eye Of The Hawk objects to the piece of propaganda that filmmaker Lt. Bricker is producing and, having exposed the original film, reshoots a new one his way, starring himself as Groucho Marx-ish Yankee Doodle Doctor, and poking fun at glorifying doctors while concluding with a rather serious speech about the hell of war.

When Henry goes for some R&R, Hawkeye pretends to crack up so that Frank will let him and Trapper go on some R&R.

John Hodges, a chopper pilot referred to as The Cowboy because of his gun holster belt and cowboy hat, has been hit in the shoulder, and arrives at the 4077th. He is expecting a letter--he's worried his wife Jean at home is leaving him for another man ("She's probably off with some rodeo rider; she's a sucker for a 10-gallon hat!"). He wants to go home, but Henry refuses, stating Cowboy's wound isn't serious enough to merit a stateside ticket. Bad luck then follows Henry Blake like the seat of his pants: he gets shot at while golfing, his tent gets flattened by a driverless jeep, and the latrine explodes while he's inside. The Cowboy offers to fly Henry to Seoul and then threatens to shove him out! The letter finally arives for Cowboy, assuring he is loved. Hawkeye and Trapper uses the radio to convince The Cowboy to spare Henry's life and come down, at which they succeed.